The resulting company’s intimate events combine a guided, experiential activity with all-star food and drink and, in many cases, luxury coach transportation. Events to date have ranged from individual day trips or getaways on sale to the general public, such as Leavenworth River Tubing + Beer Garden Cookout or The Ultimate Whistler Weekend, to corporate and private events (clients include Twitter, AllRecipes.com and Microsoft), and now extend to festival production.
“Individuals, and millennials in particular, recognize now more than ever the benefit of spending their money on experiences and not ‘things,’” said Sam Minkoff, president and co-founder of Sound Excursions. “There’s no better feeling than witnessing the power and magic that comes from bringing community together through shared experience – whether that takes place on one of our local excursions, at one of our festivals, or at a private event – the impact remains the same.”
After a trial run with CenturyLink Field helping to market a recent Kenny Chesney concert, as well as co-producing a pre-concert party with 100.7 The Wolf, the CenturyLink events team was sold.
Bacon Eggs + Kegs is the first co-produced event, and will include enticing experiences well beyond, well, bacon, eggs and kegs. Josh Henderson’s restaurant group, Huxley Wallace Collective, will offer a sneak peak of Great State Burger (scheduled to open in this fall) during the event. The event will also be packed with larger-than-life lawn games, dueling pianos, a chalk artist, and more.
WHO: S.E. Productions and CenturyLink Field; a portion of ticket sales will benefit The World is Fun
WHERE: CenturyLink Field – North Plaza, 800 Occidental Ave. S, Seattle, WA 98134
WHEN: 11 a.m. – 3 p.m. on Saturday, August 22
WHY: Enjoy tastes of more than 80 beers and ciders, and/or a visit to the 30’ bloody mary bar, with dozens of accompaniments including bacon, pickles, hot sauces, veggies, citrus and unique salts from Pike Place Market. Bacon-centric brunch dishes will be sold for $5 from local restaurant favorites and hand-selected PNW chefs. Guests will vote on whose brunch creation deserves to take home the trophy.
Early food and beverage purveyors of note include:
Great State Burger
Sweet Tooth Cake Co.
Machine House Brewery
Black Raven Brewing
Big Al Brewing
Ghostfish Brewing Company
No 6. Hard Cider
D’s Wicked Cider
Hellbent Brewing Company
Entertainment includes a dueling piano show, larger-than-life games (Lifesize Yahtzee, Cornhole, Giant Beer Pong), a live chalk artist and more.
COST: $35 ticket gets attendees 12 tokens – one token is good for one 5-oz pour; two tokens for a full pour and three tokens for a Bloody Mary; bites purchased a la carte