Everyone’s favorite holiday, National Drink Wine Day, lands on Thursday, February 18 and surely will be a well-celebrated day! While you’re popping your favorite Champagne, pouring a glass of Merlot or sipping on some rosé, the folks at Whole Foods Market want to fill you in on wine trends of 2016.
So sit back, relax and grab your bottle opener. Its going to be a wonderful ride!
$15-$25 wine is where it’s at!
This is Whole Foods Market’s fastest growing wine category. People are simply buying better wine. The new generation of wine consumers wants authentic wines and are willing to pay for it. Bottles in the $15-$25 range offer nice expression of terroir and winemaking without breaking the bank.
Wine in a can – its the next big thing!
People want convenient and portable wine for their picnics, pool parties, camping, boating, and other outdoor adventures, all without sacrificing quality. Cans are great because they don’t shatter, chill quickly, and are light and recyclable. Canned wine also demystifies it as a snobby beverage, making wine accessible to more people. Whole Foods Market is launching its own top-selling Presto sparkling wine in cans this spring – we expect this fresh and lively sparkling cuvée to be an instant hit.
Premium Sparkling Wines will continue to rise in popularity
Premium sparkling wines are Whole Foods Market’s fastest growing wine category, consistent with industrywide growth. Prosecco, in particular, is on fire and falls right in the $12-$25 sweet spot.
Rosé all year long
Sustainable wines for the win
Local wine – Go PNW!
Emerging American wine regions continue to rise in relevance, including Washington, Oregon, Virginia, Texas and New York.