Everyones favorite holiday, National Drink Wine Day

$15-$25 wine is where it’s at!

This is Whole Foods Market’s fastest growing wine category. People are simply buying better wine. The new generation of wine consumers wants authentic wines and are willing to pay for it. Bottles in the $15-$25 range offer nice expression of terroir and winemaking without breaking the bank.

Wine in a can – its the next big thing!

People want convenient and portable wine for their picnics, pool parties, camping, boating, and other outdoor adventures, all without sacrificing quality. Cans are great because they don’t shatter, chill quickly, and are light and recyclable. Canned wine also demystifies it as a snobby beverage, making wine accessible to more people. Whole Foods Market is launching its own top-selling Presto sparkling wine in cans this spring – we expect this fresh and lively sparkling cuvée to be an instant hit.

Premium Sparkling Wines will continue to rise in popularity

Premium sparkling wines are Whole Foods Market’s fastest growing wine category, consistent with industrywide growth. Prosecco, in particular, is on fire and falls right in the $12-$25 sweet spot.

Rosé all year long

What was once confined to summer sipping, the rosé category continues to grow and can be found on shelves all year round. It has become a category unto itself, just like red and white.

Sustainable wines for the win

Wines made from organic or Biodynamic grapes are increasingly desirable. WFM has roughly doubled our selection in the past 10 years. Many are competing easily with the taste and quality of conventional wines.

Local wine – Go PNW!

Emerging American wine regions continue to rise in relevance, including Washington, Oregon, Virginia, Texas and New York.