Amazon Go Opens a New Grocery Store Without Checkout Lines

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Amazon just stunned the world with another wild concept, a line-less grocery store that allows people to scan their phone and shop. No lines, no checkout. Now that’s a time saver we’ve all been looking for. Amazon continues to shape the digital world with speed, service, and innovation. The Amazon Go is currently available to Amazon Employees as a beta program in hometown at 2131 7th Ave, Seattle, WA, on the corner of 7th Avenue and Blanchard Street.

How does Amazon Go work?

Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.

How big is the store?

Our roughly 1,800 square feet of retail space is conveniently compact so busy customers can get in and out fast.

What do I need to get started?

All you need is an Amazon account, a supported smartphone, and the free Amazon Go app.

So I can just shop normally?

Yes! Just browse and shop like you would at any other store. Then you’re on your way. No lines, no checkout.

Why did you build Amazon Go?

Four years ago we asked ourselves: what if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go? Our answer to those questions is Amazon Go and Just Walk Out Shopping.

What can I buy at Amazon Go?

We offer delicious ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favorite local kitchens and bakeries. Our selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. You’ll find well-known brands we love, plus special finds we’re excited to introduce to customers. For a quick home-cooked dinner, pick up one of our chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.

When can I visit Amazon Go?

Amazon Go is currently open to Amazon employees in our Beta program, and will open to the public in early 2017. Click below to get notified when we open.

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