Today, Starbucks opened the doors on the first standalone Princi bakery and café in the U.S. in Seattle’s Westlake neighborhood.
The opening marks the first standalone U.S. location of the renowned Milanese boutique bakery and café founded by Rocco Princi in 1986. Princi is also available in the Starbucks Reserve Roasteries in Seattle and Shanghai, the Starbucks Reserve Store located at the bottom of the Starbucks Headquarters, as well as standalone bakeries in Milan and London.
What makes Princi bakery different is the immersive bakery experience. Princi is a feast for the senses, with a stunning array of fresh-baked artisanal breads, Milanese cornetti, focaccia and more. This new space puts the craftsmanship of baking on full display while presenting customers with a uniquely Milanese bakery experience.
Seattle becomes the first city to offer the full suite of Siren Retail premium Reserve experiences, which includes a Reserve Roastery, a Reserve store, Starbucks stores with a Reserve coffee bar, and now standalone Princi bakery. As an investor with Angel Capital Management and Pekepan Investments, Starbucks will continue to grow the Princi footprint globally – next with standalone bakeries in Chicago and New York, and in the Milan and New York Roasteries opening this fall.
The new Princi bakery is located at 2118 Westlake Avenue.