Win celebrated in run-up to 2nd Annual ‘R Day’ on October 24
Rainier Beer returned home from this year’s Great American Beer Festival with a gold medal, a fitting prelude to the 2nd Annual ‘R Day’ celebration taking place on October 24.
The Great American Beer Festival invites industry professionals from all over the world to judge beer via a blind taste test competition. This year, more than 60,000 festival attendees and 240 judges were invited to try Rainier Beer, which won a gold medal for the first time since 1998. In total, more than 6,800 beers were evaluated across 92 categories.
The gold medal win comes during the lead-up to the 2nd Annual R Day celebration, scheduled to take place from 5 p.m. until 11 p.m. at the Old Rainier Brewery in Seattle. The genesis of R Day was a desire to acknowledge the one-year anniversary of the return of the giant neon Rainier “R” to the Old Rainier Brewery. The event is also now a yearly tribute to Rainier’s local history, heritage and culture.
“We had such a great time honoring the return of the Rainier R at last year’s R Day, we couldn’t wait to do it even bigger and better this year,” said Dan McHugh, chief marketing officer for Pabst, owner of Rainier. “We love seeing how excited people are about the beer and its legacy. And with our recent gold medal win, there’s even more to celebrate this year. It’s going to be a great party.”
This year’s R Day will feature a main stage with live music programmed by KEXP. Beat Connection and The Helio Sequence will perform. There will also be an ice skating rink on site, games, food, and plenty of Rainier Beer, with all beer garden proceeds benefiting KEXP. New this year is the Jubilee Team Challenge, a friendly competition for 12 teams of 4 including “events” like flip cup, giant Jenga, and an ice skating relay race.
Rainier Beer’s roots go back to 1878, 11 years before Washington became a state. By 1904, Rainier had become so popular that the Seattle Brewing and Malting Company—brewers of Rainier at the time—was the largest brewery west of the Mississippi. By 1912, it was the 6th largest brewery in the world. It is this fabled history that lives in each can, bottle and pint of Rainier Beer today. Rainier is made with pure spring water, golden barley and Yakima Valley hops. It can be found in stores, restaurants and bars throughout the West. http://rainierbeer.com.